Targeted top 15 media outlets and shipped them a special package containing bee-themed treats and a finished book.

Front of postcard that accompanied the book and press kit

Back of postcard, which contained a sample recipe from the book along with a tea bag, one of the key ingredients, to illustrate the simple and affordable homemade beauty products found in the book.

Worked with the author to design a unique press kit including this illustrated Q&A to match the tone and design of her book.

We also included a note from the author.

Requested and managed a small budget for special press kit additions including these self-care band aids. (image courtesy of @getwellbe)

And worked with the author on this special tote bag, which we sent to our top media outlets. (image courtesy of @shannonkaiserwrites)